This list is based on daily research and reports from institutions like McKenzie, OpenAI, Stanford and from analysts who are much more knowledgeable than myself. In other words, don’t blame me if they get it wrong. For each trend, I’ll first start with a big picture, then move on to the actionable takeaways so that by the end, you have a clear sense of where AI is heading and what to do about it. Let’s get started.
1. Models don’t matter much anymore
For the past few years, every new model released sparked debate about the best AI, and for good reason. The difference in quality between models was significant. In 2026, though, that choice is going to matter a lot less. Taking a look at the data, this graph from artificial analysis shows how the major AI models have improved over time. Notice the clustering in the top right corner. The models are still getting smarter in absolute terms, but the gap between them keeps shrinking, meaning no single model has a clear lead anymore. A Stanford study confirms this from another angle by comparing closed models like Gemini and Chat GPT against OpenAI weight alternatives like DeepSeek and Llama.
The trend is pretty clear. Models that are free to run are now approaching frontier performance and performance is only half the story. The cost matters as well. Data from Epoch AI shows that using powerful models has become drastically cheaper and one of the reasons is because hardware is getting more efficient. For perspective, Nvidia’s latest chips use 105,000 times less energy per token than they did 10 years ago.
Notice what’s missing from that list. None of them are winning because they have the best AI. The competition has moved beyond raw power to reach, integration, and trust. The practical takeaway here is to stop obsessing over technical scores and instead focus on how they fit into your actual work. For example, if you live in Google Workspace, Gemini’s deep integration with all of Google’s apps gives it an edge that has nothing to do with raw intelligence. By the way, I’ll link all the sources I mentioned today down below so you can check them out for yourself.
2. 2026 is the year of AI workflows, not AI agents
If you spend any time on Twitter or LinkedIn, you’ve probably noticed the industry jump from chat bots straight to autonomous agents and completely skip the middle step where the actual value is being unlocked, AI workflows. And the numbers prove this. According to McKenzie, no more than 10% of organizations in any given business function report scaling true agents. Meanwhile, we see from OpenAI’s enterprise report that 20% of enterprise AI use is already happening through workflow specific tools like custom GPTs and projects. This gap tells you the market has voted for workflows, not autonomy. And we’re seeing this play out across industries.
A pharma company redesigned their clinical study workflow by using AI to analyze raw clinical data while humans focus on validation leading to 60% less prep time and 50% fewer errors. A utility company redesigned their call center workflow where AI handles authentication and routine inquiries cutting cost per call by 50% while increasing satisfaction scores by 6%. A bank redesigned their code migration workflow where AI scans legacy code and generates updated versions for developers to verify, cutting the required human hours by 50%.
Your goal for 2026 is to turn your successful prompts into repeatable workflows. And this is something I’ve talked about in other videos. Pick one recurring deliverable you produce, like a weekly report. Break it into steps and let AI handle the predictable parts. Keep yourself in the loop for the final judgment calls. That structure is what creates true reliability. Side note, I’m actually developing an entire course around evergreen AI skills to give you a future proof framework that never becomes obsolete. If you’re interested in learning a practical and timeless AI system, click the link below to join the wait list.
3. The End of the Technical Divide
at Google, non-technical teams like sales and marketing had to rely on specialist teams to help them build stuff like dashboards. And I’m not someone who holds grudges, but a lot of my requests were deprioritized because they were too low impact and my clients weren’t key accounts, but no, I’m over it. Anyways, in 2026, that’s going to happen a lot less. The numbers backing this are honestly kind of insane. According to Open Eyes latest report, 75% of enterprise users reported using AI to complete tasks they literally could not do before. Not just doing old tasks faster, they’re doing entirely new things.
For example, coding related messages from non-technical employees grew 36% in just 6 months. These are salespeople, marketers, and operations managers writing scripts, automating spreadsheets, and building internal tools. A study from MIT confirms this. AI acts as an equalizer, disproportionately helping workers with lower technical skills close the performance gap with experts. Here’s what all this means for your career. If your value is purely technical, aka you’re the dashboard person, then your competitive advantage is shrinking because the marketing manager who used to wait in your queue can now do it themselves.
But if you are that marketing manager or the salesperson who deeply understands their clients, then this is the biggest opportunity of your career because the technical barrier that stood between your expertise and your execution is now gone. Here’s your practical takeaway. Attempt one impossible task this month. Identify a technical project you usually outsource like building a dashboard, cleaning a messy data set, or automating a report and try doing it yourself using Gemini Cloud or ChatGPT. You’ll be surprised by what you can now pull off alone.
4. From Prompting to Context
While models know almost everything on the public internet from Shakespeare to Python code, they know nothing about your Q3 goals, your brand guidelines, or that email your boss sent yesterday. It’s like having a brilliant employee who technically knows how to complete tasks, but isn’t allowed to look at any company files. they’re still going to fail, right? Because they lack context. At least that’s what I told my boss during my first internship. It’s the exact same thing with AI. The focus has shifted from how we ask the wording to what we give it, the context. And this explains the platform wars we’re seeing right now. Google, Microsoft, and others are racing to embed AI into their productivity suites because whoever holds your context, your emails, your docs, your calendar, holds your attention.
This is also how they’ll trap you with platform locking. The more context you build up in one ecosystem, the smarter the AI is for you and the harder it becomes to switch. There are two practical takeaways here and the non-productivity people are going to hate this. First, file management is no longer optional. To get value from AI, you need some sort of system to keep your files organized and clearly named.
5. Advertising is Coming to Chat Bots, and it’s not all bad
First of all, please don’t shoot the messenger on this one. Hear me out. At this point, it’s basically been confirmed that ads are coming to ChatGPT in 2026. So, instead of debating if it will happen, let’s talk about the implications. Imagine a world where advertising never comes to chatbots. In that reality, the best AI models stay locked behind expensive subscriptions. where only those who can pay have access to the best tools, while everyone else is left with an inferior version. Over time, this creates a compounding advantage.
The wealthy use powerful AI to get wealthier while everyone else falls further behind. Kind of reminds me of something I just can’t put my finger on. It think of it like YouTube. Imagine if you couldn’t watch videos from the top creators unless you pay for YouTube Premium. That is where AI is headed without an ad supported tier.
6. From Chatbots to Robots
Everything we’ve covered so far has focused on AI as software. But in 2026, that software is going to appear even more in the physical world as physical agents who can move on their own. The numbers show this is already happening. Exhibit A, Whimo. Their autonomous taxi service has now logged over 100 million fully autonomous miles and are involved in 96% fewer crashes than human drivers. Exhibit B, Amazon. Their AI enabled warehouse robots have cut the time from order to shipping by 78%. Exhibit C, China.
Conclusion
I want to leave you with something Ethan Mollik said. He’s a professor at Wharton, and this is something I really believe in. His research on what he calls the jagged frontier of AI shows that right now we are in a unique window where expertise is being reset thanks to AI. And precisely because things are messy and undefined right now, there are no experts who know everything already. You just need to be willing to learn faster than the person next to you. That is how you win in 2026. Stop worrying about developing a perfect plan to learn AI and instead just get started. I’d love to hear your thoughts on these trends, so drop them down below. Check out this practical guide on Google Gemini next.
